Seneca Gaming owns and operates three of the largest casinos in New York State.
In 2018, I started with Seneca as a Marketing Intern. In 2019, I had the opportunity to return as a full-time employee for assistance as they transitioned into a fully in-house Advertising team, and away from using an external agency.
By 2020, I was solely responsible for all internal and external advertising materials for Seneca Gaming Corporation, Seneca Resorts & Casinos, and their three resort properties and golf course.
Each Seneca property consists of several sub-brands, including two spas, two hotels, several restaurants, entertainment venues, bars, and more. I collaborated daily with department stakeholders to produce billboards, web images, social media images, social campaigns, restaurant and retail menus, newspaper and digital ads, casino wall wraps, signage, and more.
Role
In-House Graphic Designer
Year
2018 – 2022
iPlaySeneca App Rebrand
I had the opportunity to lead the rebrand of Seneca Casinos’ virtual gaming environment. This platform serves as a way for customers to enjoy the Seneca gaming experience while at home.
I designed the logo and supporting graphics for use across many platforms, along with all of the marketing materials for the relaunch. Since Spring 2021, iPlaySeneca has been advertised on billboards, television screens, print ads, digital marketing campaigns, and more.
The rebrand and campaign generated tens of thousands of downloads on the App Store and Google Play. Visit iplayseneca.com to see more.
Tools & Skills
Art Direction, Logo Design, Promotional Design, Print Design, Digital Design, Adobe Illustrator, Adobe Photoshop
Promotions
The Seneca Resorts & Casinos advertising team designs promotions from scratch. After a name is chosen, it is up to the designer to create a one-of-a-kind logo and theme for each promotion. Advertising materials often include web and social media images, pop-up banners, t-stands, table tents, signage, t-shirts, and more.
Tools & Skills
Logo Design, Promotional Design, Print Design, Digital Design, Adobe Illustrator, Adobe Photoshop
Branded Advertising Materials and Campaigns
All internal and external collateral for Seneca is designed in-house. I was responsible for designing artwork for digital and print campaigns, billboards, retail signage, webpage graphics, postcards, brochures and more.
Tools & Skills
Print Design, Digital Design, Adobe Illustrator, Adobe Photoshop
Social Club by Seneca Campaign
Social Club by Seneca was a members-only campaign that included promotional materials, monthly mailers, and postcards.
Tools & Skills
Print Design, Digital Design, Adobe Illustrator, Adobe Photoshop
